DCP uses private, online communities of customers and constituents to generate valuable insights into products, services, and business models. Through direct interaction with these groups, DCP provides answers to user questions in as little as two weeks. Insights gained are frequently used to round out analysis of disruptive companies.
Examples of Club Uses
- Trend spotting
- Company/product offering evaluation
- Opportunity analysis
- Company comparisons
Examples of Club Assignments
- College students spot the next hot apparel brand
- Fast casual regulars compare Chipotle and Qdoba
- Business travelers critique the iPhone
- Gamers compare the Wii and PlayStation 3
- Hispanics rate grocery stores
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